Public Art & Graphic Design
The profession
Why do we love Graphic Design? Well it’s about taking a visual idea and pushing to its complete limits, to visually communicate with purpose and to create something beautiful. We design for the client, putting their requirements at the forefront of every design, while also allowing for creative experimentation that allows for truly special graphics to ensue.
The inspiration
We take inspiration from the already existing personality of the brand and work with it to create something truly special. Taking elements from the surrounding environment, landscape, interior and exterior allow for a complete and comprehensive graphic identity to organically flourish. Our goal is to work with the existing brand image and push it further to reach the maximum potential.
The principles
brand identity, brand experience, balance and contrast, colour theory.
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